Marketing Report
By Syd Sharpe

Referrals for CHIRO-OSTEO Beds
The retailers selling CHIRO-OSTEO Beds are still receiving many referrals. Reports I am getting from the College members is that their patients are pleased to have been guided towards a good bed at a good price.

There has recently been an addition to the CHIRO-OSTEO family and I would like to list the range of beds that are good enough to be endorsed by the College.

The College first endorsed a mattress with a bonnell spring system. One of its many features is that it is zoned to give extra support in the centre of the mattress. The zoning is achieved by a very expensive machine placing the springs closer together in the centre section. Sleepeezee now have a machine that makes spring systems only for the CHIRO-OSTEO Beds. Because of the high volume Sleepeezee turn over, they have been able to retain very competitive selling prices.

The comfort layers of foam and the ticking used in all models is premium grade and treated with Healthguard, which inhibits the growth of dust mites, bacteria causing body odours and unhealthy yeasts such as candida albicans. This treatment gives another advantage to a very comfortable bed.

A pocket spring mattress was recently added to the range of CHIRO-OSTEO Beds. A pocket spring mattress has many springs in individual pockets of material. Again the mattress is zoned and in this bed heavier gauge springs are placed in the centre section. The pocket spring mattress gives the customer another comfort choice and in addition, is ideal for adjustable beds. As the standard bonnell spring system can only be used on a flat base and not all people like latex, the pocket spring mattress is an excellent alternative.

All CHIRO-OSTEO Beds are available in firm, medium and plush, plus the bonnell spring model is available as a pillow top. They are all available in single, king single, double bed, queen size and king size.

This means that your patient has the choice of 95 different models of the CHIRO-OSTEO Bed from an ever-growing number of retailers who are listed on the COCA web site.